How to be successful partnerships?

“Cooperation for common goals” is the simplest definition of “partnership” which carries many challenges. It is based on clear principles that all parties are committed to pursuing in order to achieve the highest degree of integration in joint action. In any partnership, everyone is a participatory responsibility to achieve the best results.

Sometimes, the project requirements are too many, and its problems are so complex that the presence of a single person will not make it reach the desired success. In this context, the project manager must seek out another partner to work together to achieve their vision of Implementation of a distinguished project.

But choosing the right partner is not easy, so a set of fundamentals should be defined, to know the criteria for partnership from the start, and the limits and tasks of each partner, to finally achieve what everyone seeks, whether it is a profit or a good mental image of the company.

Here are some of the principles and foundations for a successful partnership based on respect, cooperation, and identification of complementary roles.

Study potential partners

When you choose partners, do not share a person, group of people, company, or organization unless you collect all the necessary information about your partner, such as your capital and financial position. It is important to know the material condition and obligations of the potential partner before entering into any project with him. It gathers information about its reputation in the market, its commitment to work, its skills and ways of thinking, all of which reduce the problems that may arise in the near or long term, as a result of discovering something in your partner that you have not known before.

Based on the partner’s skills and desires, clearly define the roles and responsibilities of each of you, and focus on your partner’s reaction to difficult situations.

Setting goals

The first basis for a good partnership is to define the objectives of the partnership, and the desired results. The goal of the partnership may be to generate additional profits, to implement the project at low costs, to provide good products and services, and to build partnership based on the identification of results and objectives from the outset partnership.

Always try to write your goals clearly, compare them with the goals of the other partner, and if you find some conflict or conflict, try to find a point of convergence, a solution that satisfies all parties, and the success of any partnership relationship is measured by its results for them together.

A partnership agreement must also be established, unbreakable; the relationship between the partners is supposed to help overcome any obstacles to their partnership.

Facing failure together

New projects and partnerships often go through difficult times, so it is important at the beginning of a partnership to address potential problems with your partner. As long as you are partners, you are committed to meeting all challenges together and working to find solutions.

If there is any problem, consider how to solve that problem, if solved through dialogue, the likelihood of a successful partnership will be greater.

Mutual respect

Mutual respect and equality are among the most important foundations of successful partnerships. The principle of equality between the two parties must be adopted, regardless of the size and strength of each partner. Each partner must respect the commitments and commitments made towards the other partner and create an atmosphere of positive relations between them.


Increased trust among partners requires sufficient transparency, achieved through clarity, sharing of information with the other party, the adoption of a method of continuous dialogue and comprehensive consultations.

Mutual trust must be built between allied partners. Preferably, there should be no hidden goals in partnership so as not to fail in the end. Trusting the partner means that each of you believes that the other is pursuing the same goals.

Good communication

Communication between partners at all stages of the project increases the likelihood of success. For example, you and your partner agreed to speak twice a day at certain times, to reassess goals on a regular basis.

At least once every three months, they sat together and discussed how they perceived the future of the business and the steps they would take to reach the desired results in the project.

In order for the partnership to succeed, it is necessary to have the mechanism of holding meetings and symposia that play its role in building a common culture and forming a new vision, which is being built and developed by various parties.


It is not necessary for the two partners to be identical in everything, but each person must complete what the other party needs and lacks. For example, you may have the ability to see details while the other partner has the talent to see the bigger picture. Marketing and sales, while the other partner would prefer to deal with financial issues, but if the parties have the same strengths, it will cause a lot of challenges and problems, so getting in partnership with someone who completes the strengths is better because it will increase profits and maintain balance.

Stages of partnership building

In order for the partnership to be strong and capable of facing the difficulties and achieving the goals, it must be built on studied foundations, and pass through several stages until reaching its goals. The first stage of partnership is the formation of the nucleus. , And during this stage to put forward all the ideas related to partnership and dialogue around them in order to contribute to the consolidation and strengthening of the rules of the first nucleus. After reaching a common understanding on the objectives and the foundations of the work, and defining the responsibilities of the parties, the partnership is moving towards maturity and stabilization, to be a strong entity that can achieve the desired goals.

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